There’s No Faking Enterprise-Ready: The Real Requirements for Enterprise Martech
Jun 25, 2025

Channel99 Team
In this episode of Audyence’s Demand Innovation series, Channel99 CEO Chris Golec joins Bryant Aponte, Global VP of B2B Marketing at Visa, to explore what it truly means to be enterprise-ready in today’s Martech landscape. They unpack the growing demands of enterprise buyers, the difference between configurability and customization, and why AI, integration, and change management are make-or-break factors in 2025. A must-watch for anyone building or buying Martech at scale.