In this episode of Audyence’s Demand Innovation series, Channel99 CEO Chris Golec joins Bryant Aponte, Global VP of B2B Marketing at Visa, to explore what it truly means to be enterprise-ready in today’s Martech landscape. They unpack the growing demands of enterprise buyers, the difference between configurability and customization, and why AI, integration, and change management are make-or-break factors in 2025. A must-watch for anyone building or buying Martech at scale.