Channel99 is the first to leverage A.I. to improve B2B marketing investment decisions.

Let us guide you how to improve campaigns, where to shift budgets and how to maximize business impact.

Connect your CRM and media platforms in seconds

Why Channel99?

Predictive Attribution models.

Outcome-based attribution models to predict pipeline and marketing performance

Superior account identification

A 2X more accounts identified with

Channel99’s multi-sourced technology.

A.I. Models from Industry Experts

Trust the founders of Demandbase and Bizible to help you invest in faster growth.

Apples-to-Apples Measurement

Measure campaigns, vendors and channels uniformly for any target audience.

View-Thru Technology for B2B

Understand the real source of the Direct channel for greater visibility.

Take the first step towards smarter marketing investments with Channel99

Who C99 is for?

Channel99 is for B2B marketers committed to driving growth by prioritizing smarter investment decisions and proving the impact of marketing.

With Channel99 you will be able to automatically log everything happening in your organization from new campaigns to changes in investment. These are then mapped to business outcomes positioning you in the future to:

Use A.I. to reliably predict pipeline outcomes and optimize budget allocations to increase financial efficiency.
Monitor performance across channels and vendors alerting you to significant changes in key KPI’s.
Have a single source of truth for your B2B marketing results without relying on 10 vendors and a dozen different KPI’s.

Get a 360 degree view of your customers engagement on your web site and off your web site using Channel99’s Smart Pixel. With 10X more customer signal all unified by account and tied to outcomes in your CRM, you will be able to:

Understand where 65% of your “Direct” web traffic is coming from – and tie the credit to the actual source!
Rely on an apples-to-apples comparisons across campaigns, vendors and channels without using multiple spreadsheets.
Identify where campaign improvement is needed and leverage AI to offer recommendations for improvement.

Targeting in search, display and social for B2B marketers is hard and simply measuring form fills or relying on biased data from your vendors or agencies is insufficient. Channel99’s identification and Smart Pixel technology allow you to:

Understand how well your target accounts are reached and engaged by vendor or campaign. Leverage the view through engagement over clicks (7x clicks) to get a true (75% lower) measure for $ per visit.
Compare performance of campaigns, vendors and channels side-by-side based on targeting capability, financial efficiency and business impact.
Use A.I. to make vendor specific changes to improve campaign performance.

Get Started in Three Easy Steps

A new Era of AI-Driven Decision-Making for B2B Marketers Committed to Growth.

1 Create a free Account and Place C99 tag on your web site

2 Upload account lists and connect media platforms

3 Tie activity to outcomes in your CRM

Get actionable insights and maximize your marketing ROI with Channel99

Ryan Hobson
President @ AlignBI and former
Data Science lead @ Adobe

“Channel99’s approach to modern attribution coupled with media mix models and A.I. is spot on. Traditional rules or touch-based attribution systems have never really worked.”

Nick Panayi
CMO @ Inovalon

“With Channel99, I can easily identify which vendors and channels are positively impacting our pipeline goals.”

Uzair Dada
CEO @ Iron Horse

“The level of transparency Channel99 can provide is long overdue. Customers and their agencies will no longer have to rely on the inconsistent, and often biased, results from each vendor. It’s about time that B2B has a true third-party source to measure and compare the financial impact of their digital investments.”

Ready to see your own data at work?
Get started today..