In today’s data-driven marketing world, the challenge isn’t finding data, it’s organizing it, accessing it quickly, and turning it into actionable insights. Marketing teams are awash with numbers from ad platforms, analytics dashboards, CRMs, and attribution tools, but connecting all of this information in real time remains one of the most stubborn roadblocks to performance optimization.

That could soon change. Channel99 is currently testing its upcoming MCP (Model Context Protocol) server, which will act as a unified gateway for all the data the company currently holds. Once released, this advancement has the potential to transform how marketing teams access, interpret, and act on Channel99’s intelligence.

What's an MCP Server?

Before diving into the implications, it’s worth understanding what an MCP server actually is. MCP, short for Model Context Protocol, is a relatively new way for applications, especially AI tools, to communicate with live data sources. Think of it as a universal adapter between large language models (LLMs) and structured data, allowing AI to “ask” questions directly to databases and receive precise, formatted answers in real time.

This removes the reliance on static exports, manual dashboards, or complex custom APIs. An MCP server can plug into AI assistants like ChatGPT, Claude, enterprise productivity platforms, or analytics software, giving teams instant access to accurate, up-to-date insights.

For marketing teams, that means faster decisions, clearer insights, and more effective campaigns, especially when this server taps into Channel99’s rich dataset.

Why Channel99’s Data Is Valuable?

Channel99 specializes in providing campaign measurement and optimization data. Their platform gives marketing teams clear visibility into:

• Ad impressions, clicks, and conversions

• Attribution models across multiple channels

• Media spend efficiency metrics

• Customer engagement patterns

• Performance comparisons across campaigns, audiences, and time frames

Traditionally, teams have accessed this information through Channel99’s UI or via standard integrations into BI tools. While effective, these methods often involve time-consuming data pulls and technical expertise to set up integrations.

The MCP server, now in testing, eliminates many of these bottlenecks by offering direct, real-time access through AI-connected tools.

To learn more request a demo or contact us.