Channel99's Paid Search Optimization connects keywords and ad groups directly to target account engagement and pipeline impact. With AI-driven recommendations, you can quickly eliminate inefficient spend on Paid Search and reallocate budget toward the keywords used by your target accounts.
Optimize for Target Accounts, Not Clicks. See which keywords and ad groups truly engage your ICOs, buying groups, and named accounts.
Measure ROI the way Your CFO Thinks. Replace CPC and CTR with cost-to-engage metrics that reflect real marketing efficiency and business value.
Continuously Eliminate Waste with AI. Automatically surface underperforming spend and reallocate budget to the programs that drive pipeline and revenue.
Zak Prauer
Management Partner, Bain & Company
