Resources

Blog
5 Surprising Takeaways from B2B Campaign Benchmarking (that your vendors won’t share)

Chris Golec shares key takeaways and lessons learned when measuring and comparing digital performance. Plus key performance indicators to consider for efficient measurement.

EfficiencyPerformance MarketingPixel
Blog
Maximizing Marketing Impact in B2B: A Guide to Smarter Campaign Analysis

Drive more meaningful, cost-efficient results by leveraging view-through technology to measure and compare your campaigns.

EfficiencyPixelROI
Blog
The Irreverent Guide to B2B Marketing Trends of 2024

B2B Marketing predictions and trends to look for in 2024 and beyond. Anticipate, adapt and repeat for the new year.

AIEfficiencyRevOps
Blog
How Misunderstood Direct Traffic is Quietly Draining Your Budget and Wreaking Havoc on Your Pipeline

Set a data-driven marketing strategy that aligns with the future of digital marketing.

EfficiencyPixel
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Press Releases
Channel99 Debuts Next-Generation Performance Marketing Platform to Reveal the True Financial Return of B2B Marketing

The new platform features the first universal B2B tracking pixel to bring transparency to the efficiency of B2B advertising, social, video and other popular channels.

EfficiencyPerformance MarketingTechnology
Blog
Finally! A Great Reason to Use a Sankey

Delve into the digital pathways of your marketing programs using the power of Channel99.

EfficiencyPixelTechnology
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