Resources

Blog
Maximizing Marketing Impact in B2B: A Guide to Smarter Campaign Analysis

Drive more meaningful, cost-efficient results by leveraging view-through technology to measure and compare your campaigns.

EfficiencyPixelROI
Press Releases
Channel99 Launches First View-Through Analytics Technology for B2B Digital Marketing

A new generation of B2B performance marketing technology including a new view-through technology purpose-built for B2B digital programs.

Performance MarketingPixelROITechnology
Webinar
Pioneering Change: ABM and the Role of Performance Marketing

Chris Golec and Nick Panayi speak at a MarTech event about the the evolution of B2B marketing, the tricky world of attribution, tackling the “dark funnel,” measuring marketing impact, and the importance of industry benchmarks.

Performance MarketingROITechnology
eBook
Marketing ROI: The Quick Start Guide to Proving Marketing’s Impact

Connecting marketing’s impact to business outcomes has never been more important. Read this ebook to understand how to measure ROI and optimize efforts.

Performance MarketingRevOpsROI
Blog
4 Steps to Developing an Effective Revenue Marketing Strategy

Learn the four steps to developing a successful revenue marketing strategy so you can ensure efforts that drive the business forward.

Performance MarketingPlanningROI
Blog
Not Another Buzzword: Revenue Marketing’s Surge in Popularity is Real

Learn how a thoughtful and effective revenue marketing strategy can boost revenue for your business.

Performance MarketingRevOpsROI
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