Resources

Blog
Top 3 Marketing Attribution Challenges

Before kicking off your marketing strategy, identify and address the top marketing attribution challenges. By doing so, you gain insight into how your marketing tactics are contributing to conversions.

AttributionB2B MarketingData
C99 B2B Marketing Platform
Blog
Once a Founder, Always a Founder

Hear from Founder and CEO, Chris Golec on why now and what the vision is for Channel99

ABMB2B MarketingTechnology
Blog
Direct Traffic Woes

The next wave of marketing measurement tools and attribution solutions have to address the challenges with misattributed direct traffic.

DataTechnology
Blog
Beyond Account-Based Marketing

It’s time to look beyond ABM. The time has come to understand which vendors predictably impact desired business outcomes like influencing pipeline and closing deals.

ABMB2B MarketingTechnology
Blog
Hello Finance, Meet Marketing

It’s time to better integrate finance into the world of marketing and sales. Here is one simple way to start building a common language.

B2B MarketingFinance
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