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Before kicking off your marketing strategy, identify and address the top marketing attribution challenges. By doing so, you gain insight into how your marketing tactics are contributing to conversions.

Hear from Founder and CEO, Chris Golec on why now and what the vision is for Channel99

The next wave of marketing measurement tools and attribution solutions have to address the challenges with misattributed direct traffic.

It’s time to look beyond ABM. The time has come to understand which vendors predictably impact desired business outcomes like influencing pipeline and closing deals.

It’s time to better integrate finance into the world of marketing and sales. Here is one simple way to start building a common language.
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