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The first step to successful marketing attribution is understanding the importance of its role. The second step is determining the appropriate model for your business through an understanding of the pros, cons, and use cases for each.

Chris Golec joins Ray Rike, Founder and CEO of RevOps Squared on the Metrics that Measure Up Podcast.

Klaudia Tirico, Editor of Demand Gen Report, shares her thoughts on the launch of Channel99.

A new company is seeking to meet the B2B attribution challenge, leading with a free mobile app.

MarTech Series shares the official launch of Channel99.

Hear from Channel99 Founder and CEO on how Channel99 got started and what the future looks like. Interview by Abby Miller, Editor of DMNews.
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