Resources

News
Channel99 announces verification pixel technology for B2B

The new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels.

B2B MarketingTechnology
Channel99 Logo
Press Releases
Channel99 Debuts Next-Generation Performance Marketing Platform to Reveal the True Financial Return of B2B Marketing

The new platform features the first universal B2B tracking pixel to bring transparency to the efficiency of B2B advertising, social, video and other popular channels.

EfficiencyPerformance MarketingTechnology
Blog
Finally! A Great Reason to Use a Sankey

Delve into the digital pathways of your marketing programs using the power of Channel99.

EfficiencyPixelTechnology
Blog
What’s Next for B2B Performance Marketing?

Find out what’s next in B2B performance marketing as marketers strive for more financial efficiency.

B2B MarketingPerformance MarketingTechnology
Blog
Choosing the Right Attribution Model for Your Business

The first step to successful marketing attribution is understanding the importance of its role. The second step is determining the appropriate model for your business through an understanding of the pros, cons, and use cases for each.

AttributionB2B MarketingTechnology
Podcast
Marketing Metrics for the CFO

Chris Golec joins Ray Rike, Founder and CEO of RevOps Squared on the Metrics that Measure Up Podcast.

B2B MarketingFinanceTechnology