Resources

Blog
5 Surprising Takeaways from B2B Campaign Benchmarking (that your vendors won’t share)

Chris Golec shares key takeaways and lessons learned when measuring and comparing digital performance. Plus key performance indicators to consider for efficient measurement.

EfficiencyPerformance MarketingPixel
Blog
2024 B2B Marketing Resolutions We Might Not Abandon by February

It’s the time of year where we are thinking about resolutions in the new year. Here are a set of principles that will guide our decision making here at Channel99.

CulturePerformance MarketingRevOps
Blog
Maximizing Marketing Impact in B2B: A Guide to Smarter Campaign Analysis

Drive more meaningful, cost-efficient results by leveraging view-through technology to measure and compare your campaigns.

EfficiencyPixelROI
Blog
The Irreverent Guide to B2B Marketing Trends of 2024

B2B Marketing predictions and trends to look for in 2024 and beyond. Anticipate, adapt and repeat for the new year.

AIEfficiencyRevOps
Blog
How Misunderstood Direct Traffic is Quietly Draining Your Budget and Wreaking Havoc on Your Pipeline

Set a data-driven marketing strategy that aligns with the future of digital marketing.

EfficiencyPixel
Blog
4 Steps to Developing an Effective Revenue Marketing Strategy

Learn the four steps to developing a successful revenue marketing strategy so you can ensure efforts that drive the business forward.

Performance MarketingPlanningROI
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