B2B Performance Marketing Trends to Watch in 2023

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B2B MarketingPerformance Marketing
5 Best Practices for Marketing Attribution

Marketing attribution helps businesses determine which channels and messages have the greatest impact on decision-making, and implementing best practices for marketing attribution gives marketers a clear picture of which efforts deliver return on investment (ROI).

AttributionB2B MarketingData
Choosing the Right Attribution Model for Your Business

The first step to successful marketing attribution is understanding the importance of its role. The second step is determining the appropriate model for your business through an understanding of the pros, cons, and use cases for each.

AttributionB2B MarketingTechnology
Top 3 Marketing Attribution Challenges

Before kicking off your marketing strategy, identify and address the top marketing attribution challenges. By doing so, you gain insight into how your marketing tactics are contributing to conversions.

AttributionB2B MarketingData
Marketing Metrics for the CFO

Chris Golec joins Ray Rike, Founder and CEO of RevOps Squared on the Metrics that Measure Up Podcast.

B2B MarketingFinanceTechnology
Demand Gen Report
Channel99 Debuts With Free Mobile App

Klaudia Tirico, Editor of Demand Gen Report, shares her thoughts on the launch of Channel99.

B2B MarketingTechnology