Whether facing an economic downturn or looking ahead to a welcome recovery, gone are the days of excess spending. Marketing is facing increased pressure to prove its value in a tangible way.

Data-driven marketing methods like marketing attribution help B2B marketing leaders indisputably prove their department’s impact on driving business results and marketing ROI.

By revealing high-performing content and the most effective channels for turning prospects into customers, marketing attribution helps achieve sustainable growth and predictable profitability.