The Power of the Pixel

Move beyond clicks into a new era of efficiency and impact in B2B digital marketing.

The First View-Through Technology Built for B2B

Redefine digital tracking with Channel99’s view-through technology: cookieless, transparent, and tailored for B2B, ensure you have uniform KPIs and definitive attribution for every dollar spent.

The First View-Through Technology Built for B2B

Redefine digital tracking with Channel99’s view-through technology: cookieless, transparent, and tailored for B2B, ensure you have uniform KPIs and definitive attribution for every dollar spent.

Maximize Reach & Engagement

Channel99’s cookieless view-through technology enables you to precisely gauge how extensively your digital campaigns connect with targeted accounts and how effectively these interactions drive engagement. This insight is vital for refining strategies, ensuring your efforts resonate with the intended audience, and maximizing the impact on sales pipeline and deal creation.

Boost Opportunity Impact

Measure the influence your digital campaigns have on the sales pipeline and closed/won deals. Track trends over time to understand the long-term impact of your marketing efforts. Delve into specific deals to see how different channels and vendors contribute to each stage of the sales journey, empowering you to fine-tune your strategies for maximum ROI.

Optimize Investments

Compare multiple pixels side-by-side, providing a clear, apples-to-apples comparison of their effectiveness in reaching and engaging target accounts. Identify the most impactful strategies, ensuring resources are allocated to the most efficient channels for reaching key audiences.

Enhance Targeting Precision

Maximize your targeting precision by taking a focused view of how effectively your channels and vendors reach your intended audience, represented by the percentage of impressions served directly to your target accounts. Ensure your marketing efforts are concentrated on the audiences that matter most to your business.

Step-by-Step: From View-Through Technology to Performance

Bridge off-site and on-site interactions for a 360-degree account view, linking activity to pipeline and revenue impact.

Measure, benchmark, and predict the impact of your marketing investment.

85% of go-to-market teams can’t consistently map the value of marketing spend to revenue.

70% of CMOs feel increased pressure to prove the value of Marketing specifically to the CFO.

Only 32% of CMOs are able to show the long-term impact of marketing spend quantitatively.

Nick Panayi

CMO @ Inovalon

Channel99 gives my team a clear view of which marketing efforts actually drive quality traffic and, ultimately, the business outcomes we’re looking for.

Nicole Wojno Smith

VP of Marketing @ Tackle.io

With C99, I can easily identify which vendors and channels are positively impacting our pipeline goals.

Steve Klei

CFO @ Clearstory

Finally, B2B technology with a financial lens to prove ROI, provide insight into business outcomes, and uncover what's really working for marketing spend.

Ready to see your own data at work?
Get started today.

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The level of transparency Channel99 can provide is long overdue.
Customers and their agencies will no longer have to rely on the inconsistent, and often biased, results from each vendor. It’s about time that B2B has a true third-party source to measure and compare the financial impact of their digital investments.