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A Modern B2B Performance Marketing Platform

B2B Marketing is Inherently Inefficient

Only 15% of your website traffic can buy from you.

  • Identify the channels and vendors driving activity from companies in your total addressable market.
  • Incorporate spend data to pinpoint sources that effectively engage your key accounts.
  • Understand how different marketing channels influence deals in your accounts.

$20B of web traffic is misattributed every year.

  • Attribute activity to specific channels and vendors versus generalizing as “direct traffic.”
  • Measure vendor performance by their unique KPIs.
  • Accurately link spend from vendors and channels to pipeline and revenue.

9 in 10 marketing leaders say understanding marketing ROI is key to securing budget.

  • Plan and allocate resources based on accurate projections.
  • Optimize channels and vendors that positively impact revenue.
  • Eliminate dollar inefficiencies with predictive analytics and what-if functionality.

The Channel 99 Platform

Benchmarking

Make smarter and faster business decisions by benchmarking performance against your peers with actionable insights. The foundational data from Channel99’s Account ID Network enables you to optimize spend, increase the efficiency of channels and vendors driving quality traffic, and help prove the ROI of your marketing efforts.

Benchmarking​

Make smarter and faster business decisions by benchmarking performance against your peers with actionable insights. The foundational data from Channel99’s Account ID Network enables you to optimize spend, increase the efficiency of channels and vendors driving quality traffic, and help prove the ROI of your marketing efforts.

Account ID Network

Understand the quality of your web traffic by mapping company names to IP addresses using a combination of comprehensive data sources. Channel99 seamlessly incorporates your CRM and vendor spend data to provide insights at the point of decision.

B2B marketing is inefficient. Spend smarter and market better with Channel99.

Send the right message to the right audience on the right channel.

Accurate source attribution measures the performance of vendors, channels, and messages driving customer engagement.

Generate predictable outcomes and positively impact business.

Valuable insights into which investments reduce inefficiencies, lower acquisition costs, and exceed sales pipeline targets.

Operate from a single source of truth for marketing activity.

Automated reports and KPI analysis across all channels and vendors consolidated in one convenient location.

Work smarter with technology built by industry pioneers.

An effective B2B performance marketing platform brought to you by the team that successfully pioneered ABM technology/category.

Measure, benchmark, and predict the impact of your marketing investment.

85% of go-to-market teams can’t consistently map the value of marketing spend to revenue.

70% of CMOs feel increased pressure to prove the value of Marketing specifically to the CFO.

Only 32% of CMOs are able to show the long-term impact of marketing spend quantitatively.

Measure

the impact of marketing efforts on the bottom line

Create

a unified source of truth

Drive

predictable outcomes

Optimize

spend and lower opportunity acquisition costs

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You should understand the impact of each marketing dollar spent on your business.

Nick Panayi
CMO @ Inovalon
Channel99 gives my team a clear view of which marketing efforts actually drive quality traffic and, ultimately, the business outcomes we’re looking for.
Nicole Wojno Smith
VP of Marketing @ Tackle.io
With C99, I can easily identify which vendors and channels are positively impacting our pipeline goals.
Steve Klei
CFO @ Clearstory
Finally, B2B technology with a financial lens to prove ROI, provide insight into business outcomes, and uncover what's really working for marketing spend.
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