90% of your budget is targeting the wrong companies.
Cue eyebrow raise
B2B marketers inherently have a finite market of companies they can sell to, and yet there are very few technologies that enable them to target that discrete market. Make sure your investments aren’t going to waste.
The Channel99 Platform
Solution Areas
Make smarter and faster business decisions by benchmarking performance against your peers with actionable insights. The foundational data from Channel99’s Account ID Network enables you to optimize spend, increase the efficiency of channels and vendors driving quality traffic, and help prove the ROI of your marketing efforts.
Engagement, Investment & Outcomes
Dynamically integrate customer engagement data from your web site and across the internet, marketing investments, and the business outcomes in your CRM system. Synchronize at the account level, leveraging best-in-class identification technology.
Solution Areas
Make smarter and faster business decisions by benchmarking performance against your peers with actionable insights. The foundational data from Channel99’s Account ID Network enables you to optimize spend, increase the efficiency of channels and vendors driving quality traffic, and help prove the ROI of your marketing efforts.
Engagement, Investment & Outcomes
Dynamically integrate customer engagement data from your web site and across the internet, marketing investments, and the business outcomes in your CRM system. Synchronize at the account level, leveraging best-in-class identification technology.
Send the right message to the right audience on the right channel.
Accurate source attribution measures the performance of vendors, channels, and messages driving customer engagement.
Generate predictable outcomes and positively impact business.
Valuable insights into which investments reduce inefficiencies, lower acquisition costs, and exceed sales pipeline targets.
Operate from a single source of truth for marketing activity.
Automated reports and KPI analysis across all channels and vendors consolidated in one convenient location.
Work smarter with technology built by industry pioneers.
An effective B2B performance marketing platform brought to you by the team that successfully pioneered ABM technology/category.
How do I get started?
Getting started with Channel99 is incredibly simple, and can be completed from start to finish in less than a day.
Step One
Sign up for a free Channel99 tag to instantly access analytics and performance benchmarks for your website.
Step Two
Input vendor spend
Track monthly vendor expenses to analyze channel effectiveness, rank performance, and calculate cost per TAM visit.
Step Three
Connect CRM
Connect your CRM to automatically sync your pipeline data, as well as define custom audiences from reports. View the return on your marketing spend and true opportunity costs.
Step Four
Implement pixels
Add unique Channel99 pixels to your digital creatives in order to monitor targeting precision, assess the reach and engagement metrics by vendor, and access view-through analysis.
Step Four
Implement pixels
Add unique Channel99 pixels to your digital creatives in order to monitor targeting precision, assess the reach and engagement metrics by vendor, and access view-through analysis.
Sign up for our free beta app.
Measure, benchmark, and predict the impact of your marketing investment.
85% of go-to-market teams can’t consistently map the value of marketing spend to revenue.
70% of CMOs feel increased pressure to prove the value of Marketing specifically to the CFO.
Only 32% of CMOs are able to show the long-term impact of marketing spend quantitatively.
You should understand how each of your marketing dollars impact your business - watch to find out how.
