Resources

Blog
5 Surprising Takeaways from B2B Campaign Benchmarking (that your vendors won’t share)

Chris Golec shares key takeaways and lessons learned when measuring and comparing digital performance. Plus key performance indicators to consider for efficient measurement.

EfficiencyPerformance MarketingPixel
Blog
2024 B2B Marketing Resolutions We Might Not Abandon by February

It’s the time of year where we are thinking about resolutions in the new year. Here are a set of principles that will guide our decision making here at Channel99.

CulturePerformance MarketingRevOps
Blog
Maximizing Marketing Impact in B2B: A Guide to Smarter Campaign Analysis

Drive more meaningful, cost-efficient results by leveraging view-through technology to measure and compare your campaigns.

EfficiencyPixelROI
Press Releases
Channel99 Launches First View-Through Analytics Technology for B2B Digital Marketing

A new generation of B2B performance marketing technology including a new view-through technology purpose-built for B2B digital programs.

Performance MarketingPixelROITechnology
Blog
The Irreverent Guide to B2B Marketing Trends of 2024

B2B Marketing predictions and trends to look for in 2024 and beyond. Anticipate, adapt and repeat for the new year.

AIEfficiencyRevOps
Webinar
Pioneering Change: ABM and the Role of Performance Marketing

Chris Golec and Nick Panayi speak at a MarTech event about the the evolution of B2B marketing, the tricky world of attribution, tackling the “dark funnel,” measuring marketing impact, and the importance of industry benchmarks.

Performance MarketingROITechnology
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