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Chris Golec and Nick Panayi speak at a MarTech event about the the evolution of B2B marketing, the tricky world of attribution, tackling the “dark funnel,” measuring marketing impact, and the importance of industry benchmarks.
Demand Gen Report shares details on Channel99’s new verification pixel.
MarTech Series shares the news about Channel99’s new platform.
The new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels.
The new platform features the first universal B2B tracking pixel to bring transparency to the efficiency of B2B advertising, social, video and other popular channels.