Resources

Webinar
Pioneering Change: ABM and the Role of Performance Marketing

Chris Golec and Nick Panayi speak at a MarTech event about the the evolution of B2B marketing, the tricky world of attribution, tackling the “dark funnel,” measuring marketing impact, and the importance of industry benchmarks.

Performance MarketingROITechnology
eBook
Marketing ROI: The Quick Start Guide to Proving Marketing’s Impact

Connecting marketing’s impact to business outcomes has never been more important. Read this ebook to understand how to measure ROI and optimize efforts.

Performance MarketingRevOpsROI
Blog
4 Steps to Developing an Effective Revenue Marketing Strategy

Learn the four steps to developing a successful revenue marketing strategy so you can ensure efforts that drive the business forward.

Performance MarketingPlanningROI
Blog
Not Another Buzzword: Revenue Marketing’s Surge in Popularity is Real

Learn how a thoughtful and effective revenue marketing strategy can boost revenue for your business.

Performance MarketingRevOpsROI
Blog
Marketing ROI: 3 Key Steps to Proving Marketing’s Impact

Proving ROI is critical to success. Following these three steps will help prove marketing ROI for the business.

Performance MarketingRevOpsROI
Blog
Marketing ROI: The Metrics Behind a Successful Marketing Campaign

In an era where proving ROI is critical to success, these campaign metrics will help prove marketing ROI for the business.

Performance MarketingROI
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