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Chris Golec and Nick Panayi speak at a MarTech event about the the evolution of B2B marketing, the tricky world of attribution, tackling the “dark funnel,” measuring marketing impact, and the importance of industry benchmarks.
Connecting marketing’s impact to business outcomes has never been more important. Read this ebook to understand how to measure ROI and optimize efforts.
Learn the four steps to developing a successful revenue marketing strategy so you can ensure efforts that drive the business forward.
Learn how a thoughtful and effective revenue marketing strategy can boost revenue for your business.
Proving ROI is critical to success. Following these three steps will help prove marketing ROI for the business.
In an era where proving ROI is critical to success, these campaign metrics will help prove marketing ROI for the business.