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Equip your marketing team with the information needed to assemble, test, and deploy the best combination of content and channels.
Marketing attribution helps businesses determine which channels and messages have the greatest impact on decision-making, and implementing best practices for marketing attribution gives marketers a clear picture of which efforts deliver return on investment (ROI).
Before kicking off your marketing strategy, identify and address the top marketing attribution challenges. By doing so, you gain insight into how your marketing tactics are contributing to conversions.
The next wave of marketing measurement tools and attribution solutions have to address the challenges with misattributed direct traffic.