Resources

Blog
Fanning the Flames of Inefficient B2B Marketing

As you think about which channels and vendors to invest in, make sure they’re effective at targeting the right audience – your success depends on it.

DataEfficiencyPerformance MarketingTAM
Webinar
Webinar: Becoming Financially Efficient in B2B Marketing

Discover how B2B performance marketing can make your organization more efficient!

B2B MarketingDataPerformance Marketing
eBook
Marketing Attribution: Models, Challenges and Best Practices for Success

Equip your marketing team with the information needed to assemble, test, and deploy the best combination of content and channels.

AttributionB2B MarketingData
Blog
5 Best Practices for Marketing Attribution

Marketing attribution helps businesses determine which channels and messages have the greatest impact on decision-making, and implementing best practices for marketing attribution gives marketers a clear picture of which efforts deliver return on investment (ROI).

AttributionB2B MarketingData
Blog
Top 3 Marketing Attribution Challenges

Before kicking off your marketing strategy, identify and address the top marketing attribution challenges. By doing so, you gain insight into how your marketing tactics are contributing to conversions.

AttributionB2B MarketingData
Blog
Direct Traffic Woes

The next wave of marketing measurement tools and attribution solutions have to address the challenges with misattributed direct traffic.

DataTechnology