Marketing ROI: The Quick Start Guide to Proving Marketing’s Impact

Connecting marketing’s impact to business outcomes has never been more important. Read this ebook to understand how to measure ROI and optimize efforts.

Performance MarketingRevOpsROI
B2B Performance Marketing: Current Trends, Rules of Engagement and What’s to Come

What is B2B Performance Marketing and why it is important? Read this ebook for insights and more.

DataPerformance MarketingRevOps
Marketing Attribution: Models, Challenges and Best Practices for Success

Equip your marketing team with the information needed to assemble, test, and deploy the best combination of content and channels.

AttributionB2B MarketingData