Resources

At Channel99, we’re training our AI models the same way you’d onboard a top-performing team member—step by step, with a strong foundation in B2B marketing, technology, and data.

Discover 5 key areas to ensure AI-driven marketing insights are accurate, reliable, and impactful. Learn how data quality shapes AI recommendations for B2B success.

To hit your pipeline goals, you need an efficient marketing mix—but without measuring non-digital channels, optimization is nearly impossible. If you don’t know what’s broken, how can you fix it?

B2B marketers have struggled with the mystery of their “direct” traffic, with 71% of website visits left unexplained. While this traffic likely stems from a mix of marketing efforts, a clearer solution is emerging—offering hope to finally unravel this challenge.

Chris Golec shares three key lessons for accurately measuring vendor performance in B2B marketing.

Chris Golec shares key takeaways and lessons learned when measuring and comparing digital performance. Plus key performance indicators to consider for efficient measurement.