Shooting for the Stars

Channel99 CEO and Founder, Chris Golec, shares his thoughts on why a people-first culture is critical to building a successful and sustainable company.

B2B MarketingCulture
B2B Performance Marketing Trends to Watch in 2023

Find out why B2B marketers are turning to B2B performance marketing to get ahead of their competition. Request a demo today to unlock your B2B marketing performance insights.

B2B MarketingPerformance Marketing
5 Best Practices for Marketing Attribution

Marketing attribution helps businesses determine which channels and messages have the greatest impact on decision-making, and implementing best practices for marketing attribution gives marketers a clear picture of which efforts deliver return on investment (ROI).

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Choosing the Right Attribution Model for Your Business

The first step to successful marketing attribution is understanding the importance of its role. The second step is determining the appropriate model for your business through an understanding of the pros, cons, and use cases for each.

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Top 3 Marketing Attribution Challenges

Before kicking off your marketing strategy, identify and address the top marketing attribution challenges. By doing so, you gain insight into how your marketing tactics are contributing to conversions.

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C99 B2B Marketing Platform
Once a Founder, Always a Founder

Hear from Founder and CEO, Chris Golec on why now and what the vision is for Channel99

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